Wienerberger India announces expansion, launches new line of products for Indian Construction Industry.

Wienerberger India, a wholly owned subsidiary of Wienerberger AG, an Austrian Building Materials major, today launched two new lines of products, Thermo Bricks and DRYFIX. System, to extend solutions beyond bricks for the construction industry.

Wienerberger CEO,Mr. Heimo Scheuch and Wienerberger India Managing Director, Monnanda Appaiah at the launch of their new porducts Thermo Bricks and Dryfix System at the press conference held today in BanagloreWienerberger CEO,Mr. Heimo Scheuch and Wienerberger India Managing Director, Monnanda Appaiah

The company has also drawn out an investment plan involving a phased expansion of its Kunigal factory to address its rapidly growing market. The state-of-the-art manufacturing facility in Kunigal is involved in the manufacture of its Porotherm Perforated Bricks for both in-fill and load bearing masonry.

The launch of its two new lines of products, Thermo Bricks and DRYFIX. System is in keeping with the company's focus on innovative products & realigning itself from being a brick manufacturer to providing comprehensive solutions for the construction industry.

Speaking on the occasion, Mr. Heimo Scheuch, CEO, Wienerberger AG, said. "India continues to be a strategically important market for Wienerberger AG and our experience in the last few years have shown the tremendous potential of this market.

Referring to the changing product portfolio, Mr Scheuch further added, "I strongly believe that the future success of the company lies in progressing into a more integrated building material company which provides systems and solutions for energy efficient and sustainable construction. This strategy will provide us with right answers to developments and trends of the building material industry"

While the DRYFIX. system replaces the conventional mortar in masonry, thereby saving on scarce resources such as sand and water, the Thermo Bricks are ideal for external walls in India as they provide excellent thermal insulation with a U Value of 0.60W/m2K, the lowest in its class that is available in the country today.

The company which is a market leader in clay based products globally, has so far been offering clay perforated bricks, roof tiles, and facades for the Indian market as clay is best suited as a building material for Indian climatic conditions, offering excellent insulation.

Stating that the two new lines of products are the first in line of a range of products planned for the future Appaiah Monnanda, Managing Director, Wienerberger India, further added, "The beginning of this year saw Wienerberger India launch its Koratech range of roofing accessories to cater to the specific Indian market conditions. With the launch of two more revolutionary products relevant to the

Indian market; we are moving one step closer to realising our vision to be a comprehensive sustainable solution provider for the construction industry in India"

Wienerberger India prides itself in using the most environmentally friendly manufacturing processes by adopting the best technology. The company is also actively involved in providing social solutions as part of its CSR activities. Apart from running health care centres and health camps in collaboration with Karuna Trust, the launch of the Wienerberger Brick Club for construction workers and provision of Labour Welfare Cards to them are one among many similar initiatives.

Wienerberger was founded 1819 in Vienna (Austria) and now it is the World's largest producer of clay (terracotta) building bricks and Number 1 in the clay roof market in Europe. The group also holds leading positions in pavers in Europe. With a total of 230 plants in 30 countries, Wienerberger achieved revenues of 2.033 billion Euros in 2011. Wienerberger has a global workforce of more than 12,700. The Wienerberger strategy is based on profitable and sustainable growth with a focus on products for wall, façade, roof and surface.

The company believes in clay as a natural building material that creates sustainable living spaces. The products are natural, adhere to the highest quality standards, and provide high living standards and an impressive variety of designs.

Wienerberger, India was set up in India in 2006 as a wholly owned subsidiary of Wienerberger AG. Headquartered in Bangalore, Wienerberger has commissioned a state of the art manufacturing facility in Kunigal, 70kms from Bangalore, to produce POROTHERM Clay Bricks, and POROTHERM offers significant technical advantages over other conventional building materials in terms of high strength to weight ration and thermal insulation properties. This walling product provides alternate building options which are environmentally friendly and cost effective.

Source IndiaPRWire